Liquid Tide HE with Bleach Alternative is safe for all washable fabrics since it doesn't contain any chlorine bleach. It provides powerful cleaning, whitening and brightening and is safe for all washable fabrics.

Both products are designed to deliver outstanding stain removal and whitening. Tide Powder with Bleach is a non-chlorine bleach with a bleach activator. Tide HE Liquid with Bleach Alternative contains special non-bleach ingredients to whiten whites.

Yes. If you want to use chlorine bleach, you should add it to the bleach dispenser in the washer or 5 minutes after the wash cycle begins. Be sure to read the garment care label before adding.

Tide HE Liquid with Bleach Alternative is a high efficiency detergent designed specifically for use in high efficiency washers. Because of lower water usage and the tumbling action of these machines, special low-sudsing formula helps to maximize good cleaning performance.

HE detergents create few suds and disperse quickly to help get the best cleaning performance with only 20% to 66% of the amount of water used in traditional machines.*

And HE detergents were actually developed by home appliance engineers and detergent scientists. The result: an effective cleaning system. Traditional detergents are formulated to get great cleaning power with high water washes; they aren't created to work well in low water.

* Source: SDA

Yes, the product is designed for an HE machine.

Using traditional detergent in an HE washing machine can cause excess suds. Excess suds could lead to washer problems, and just using a smaller dose of regular detergent won’t solve the problem.

According to the Soap and Detergent Association (SDA), HE detergents are the "only choice" for HE washers. Using less regular detergent than recommended for the load size (in an effort to control suds) may mean reduced cleaning.

Tide HE Liquid with Bleach Alternative and your HE washer work hand-in-hand to get you the results you expect. Using the wrong formula of detergent in your high efficiency washer means you may not get the cleaning results you've come to expect from Tide.

Using regular detergents can create too many suds, which can interfere with the washer's tumbling action by "cushioning" the laundry, and reducing soil and stain removal. These excess suds can also lead to residue buildup, because they are not as easily rinsed away.  Over time, they could lead to machine malfunctions, according to the SDA.